The Rivals

Three rivals, three different fights. Samsung fights for the same customers. Micron sets the multiple ceiling. CXMT attacks the commodity floor. Updated Jul 2, 2026.

P/E vs peers — the gap, visualised (SimplyWall.st, Jul 9 · trailing)

Peer average 29.9×. We're below every AI-memory peer and half of Broadcom's multiple — with the fastest earnings growth on the list (+189% past year, +44%/yr forecast).
Broadcom
60.2×
Peer average
29.9×
Jeju Semiconductor
22.4×
Micron
21.2×
SK Hynix
19.6×
DB HiTek
15.9×
And on forward earnings the gap widens: SK trades at 5.8× next-12-months profit (consensus EPS ₩355.65K, +237%). The trailing 19.6× only looks normal because it divides today's price by yesterday's earnings. This chart is the L4 mispricing the ADR exists to close.

Head to head

Highlighted row = us.
CompanyHBM positionLatest generationStacking techProfitabilityValuationUS access
SK Hynix~58-60% share — the leaderHBM4 shipping at scale · HBM4E 12-layer sampled Jun 18 (first)Advanced MR-MUF — best heat + warpage control72% op. margin (Q1 26) — industry best~8× fwdNasdaq ADR Jul 10 · Frankfurt HY9H.F · KRX 000660
Samsung~high-20s-30s% — chasingHBM4 mass production since Feb 26 · "Super-Gap" roadmapTC-NCF — fights warpage with force; weaker thermalsLower memory margins; conglomerate blenddiscount to peersNo ADR yet — investor inquiries surging after our filing · London GDR SMSN
Micron#3 — HBM4 36GB in volume for RubinHBM4 ramping; no HBM4E sample announcedTC-NCFFQ3 revenue $41.5B (+346%), GM 84.9% — cycle confirmed. But its new deals cap prices at Q2-26 levels; SK's have no cap15-29× fwdUS-listed (MU) — the benchmark our re-rate is measured against
CXMT (China)None — no credible HBMCommodity DDR/server DRAM · 3% → 8% world DRAM share in a yearn/a (no stacked HBM)State-backed; price weapon, not margin storySTAR IPO pendingNone · $2.94B (20B+ yuan) Tencent server-DRAM deal, 3-5 yrs
The one-line read: nobody is within a generation of us on HBM — Samsung reached HBM4 in February; we sampled HBM4E in June. The fight that matters near-term is Samsung at Nvidia/Google HBM4E sockets. The fight that matters 2027-28 is CXMT dragging down commodity prices. Micron isn't really a fight — it's the yardstick.

Samsung same customers, one generation behind — and your next buy

The threat: HBM4 shipping since February, capacity expanding, "Super-Gap" roadmap aimed at reclaiming leadership. Tripwire: Samsung winning a majority HBM4E slot at Nvidia or Google — that would hit L2 (our share) directly. Until then, our MR-MUF stacking keeps a real physics edge on heat and warpage — the exact failure mode that just killed Nvidia's 4-die Rubin Ultra package.

New (Jul 3): Anthropic is reportedly in talks with Samsung to develop custom AI chips — another AI exposure layer forming — and Samsung shares in the ₩800T national fab program. Both strengthen the case below.

The opportunity (diversification plan): Samsung is the designated first buy after the SK re-rate fires — cheaper multiple, same shortage, lagged beneficiary of the cycle. Vehicle: SMSN (London GDR — works on CommSec; KRX 005930 doesn't). New kicker: overseas-investor inquiries about a Samsung ADR surged after our Nasdaq filing — if Samsung follows us to New York, the diversification target inherits its own re-rate catalyst. BHP remains the secondary, uncorrelated hedge option.

FIGHT: HBM4E sockets · WATCH: quarterly share, ADR filing

Micron not an enemy — the ceiling

Micron is what a US-listed memory maker is paid: 15-29× forward earnings, while we sit near 8×. That gap is the L4 mispricing the ADR attacks. Their just-reported quarter (revenue up 4×+) independently confirms the cycle — good for us, since we're bigger in HBM. Discipline: the Micron ceiling caps our multiple (~10×), not our price — growing profits at a flat multiple still compounds the share price. Their debut history is also our playbook: a 10-15% listing-week drawdown is normal, not thesis-breaking.

FIGHT: none · USE: valuation anchor + debut precedent

CXMT the commodity-floor attack, 2027-28

China's DRAM champion tripled its world share to ~8% in a year and just signed a 3-5 year, $2.94B server-DRAM deal with Tencent ahead of its IPO. Apple is reportedly lobbying to source from them too. What it touches: commodity DRAM — roughly 30% of our revenue, where prices are set at the margin. What it can't touch (yet): HBM — no credible product, and DDR5 yields still lag badly. This is exactly the 2027-28 structural threat in the bear file, and the main reason the engine's Scenario C exists. Tripwires: a credible CXMT HBM sample at any hyperscaler, or >15% world DRAM share.

FIGHT: commodity price floor · WATCH: quarterly share, yield claims, any HBM claim

Upstream suppliers — monitor, don't marry

The materials layer beneath the whole AI chain. Verified Jul 6, 2026 — treat as telemetry for our thesis first, investments second.
CompanyBottleneckState of playValuationFramework verdict
Nittobo (TSE 3110)T-glass cloth — ~90% world share; every AI substrate needs it+210% in a year, peaked ¥6,580 (May 7), now ¥3,625 — −45% off ATH in the AI rout. Tripling capacity; relief mid-2027. ¥4.4B-ish market cap, beta 2.0~15.8× trailing (flattered by one-off asset-sale gains; core ~20-25×)Watchlist only. The cheap entry existed a year ago; today it's a crowded, high-beta proxy for the same AI-capex bet we already hold at 100%
Mitsui Kinzoku (TSE 5706)HVLP copper foil — one of ~5 non-Chinese suppliers for AI-class boardsRecord FY (NI ¥91.3B); Malaysia foil exports +91% YoY; MS PT ¥56,314, GS Buy. Conglomerate: foil sits beside zinc smelting and auto parts~26-30× — vs peers 19× and industry 14×Fails the low-PE rule — same class as the rejected energy/gas hedges. Use its export data as a demand gauge, not a position
Why they matter to us anyway: Nittobo's order book and Malaysia's monthly copper-foil export stats are physical, monthly-frequency demand telemetry for AI-server builds — leading indicators for our own thesis, published before quarterly earnings. Added to the early-warning watch. Correlation warning: both are the same AI-capex bet expressed one layer down — they diversify the layer, not the risk. The pre-committed diversification queue (Samsung first, BHP second) stands.

Debut-weekend peer snapshot (Jul 10-11)

CNBC's framing for the new American audience: "SK Hynix is bigger, cheaper and closer to NVIDIA."
SK Hynix (SKHY)Micron (MU)
HBM share (Counterpoint, Q1)58%~21% (Samsung ~21%)
Latest quarterQ1: rev ₩52.6T (+198%), OM 71.5%FQ3: rev $41.5B (+346%), GM 84.6%, EPS $25.11; guiding $50B
Forward P/E~5.4-6.1×~6.7× (FactSet)
HBM4 statusMass production since Sep 2025; ~70% of Nvidia HBM4 allocation (chatter)Now in high-volume shipment for lead customer; HBM4E volume cal-2027 — the gap is narrowing (bear file #10)
Demand engineNvidia Q1 FY27: revenue $81.6B (+85%), data centre $75.3B. Baker: HBM = 30-40% of ALL hyperscaler capex by 2027; no fourth supplier exists.
The re-rate, live: SKHY's day-one close put a ~16% US premium on the same share Seoul prices — the "bigger, cheaper, closer to NVIDIA" gap now has a dollar market clearing it daily, with ~$14B of passive index buying estimated to follow.