A layered build: bit output (capacity-checked) × ASP (shortage-driven) → revenue → operating leverage → profit → EPS → fair value. Every driver is a slider — flex the assumptions and watch profit and valuation move. Defaults are aggressive-but-grounded, not conservative. ~1,350 KRW/$. Current ≈₩2.15M.
Why this exists: the market prices linear growth; memory is currently in a supply-constrained, price-inflating regime that compounds (volume × price × margin = three multiplicative vectors). This model makes each vector explicit so you can pressure-test where the exponential comes from — and where it would break.
The Layers (drag to flex)
Layer 1 · Annual bit (volume) growth24%
Reality check: 1c DRAM to 190K wpm, M15X live, Yongin ~400K wpm, ASML EUV fleet doubling by end-2027 → supports ~22-25%/yr.
Layer 2 · 2026 ASP (price) growth150%
KB: DRAM contract +194% / NAND +244% for 2026. TrendForce Q2 +58-63% QoQ.
Layer 2 · 2027 ASP growth40%
Shortage persists (Goldman/KB/chairman to 2030) → further increases off a high base.
Layer 2 · 2028 ASP growth12%
The swing year: new capacity arrives → prices plateau or soften. Push negative to model a glut.
Layer 3 · Operating margin76%
Q1'26 actual 72%; Goldman 70-80%; KB 78.1%. Price flows to OP on a fixed cost base (operating leverage).
Each year stacks volume growth (capacity) then price growth (shortage) onto the prior year. The orange band is the part of the story the market struggles with — pricing power in a structural shortage.
Supply Reality Check (can it physically be made?)
2026 capex
₩40T (~$30B)
ASML EUV
~30 machines, fleet doubling by end-2027
1c DRAM
190K wpm by end-2026, >50% of DRAM
Yongin
~400K wpm over time (Ph.1 ₩31T)
P&T7 packaging
₩19T — world's largest HBM assembly
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Cross-check vs the Street (2028E Op Profit)
This model yours
₩—
Goldman (Jun 1)
₩454T ~$336B
2026 anchor: Goldman
₩271T ~$201B
2027 anchor: Goldman
₩401T ~$297B
Consensus 2026 rev
₩318T ~$235B
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Key finding from the model: to reproduce Goldman's decelerating OP path (₩271T → ₩401T → ₩454T, growth slowing to +13%), the implied price path is roughly +195% (2026), +20% (2027), then −10% (2028). In other words, Goldman's ₩454T already bakes in a 2028 price decline, offset by ~25% volume growth. So ₩454T is the moderate case, not the aggressive one — if the shortage holds and 2028 prices stay flat-to-up (the "First-principles bull" preset), 2028 OP lands nearer ₩500-550T. That gap is precisely the exponential the market hasn't priced.
First-principles conclusion.—
Model assumptions: net profit ≈ op profit × 0.85 (calibrated so default 2026 EPS ≈ consensus ₩281K); 712M shares (post ₩12.2T cancellation); base FY2025 revenue ₩97.1T (actual). Revenuet = Revenuet-1 × (1+bit) × (1+ASPt). This is a scenario tool, not company guidance. Forward figures are estimates; verify against filings each quarter.